Visualisation of residents only pool and spa concept with feature walls
Photo of the completed pool for Berkeley Homes
Charles Roberts Studios has established itself as a premier design firm known for its innovative visualisation techniques that bring architectural concepts to life. Tasked with creating a visualisation for a residents-only pool and spa for Berkeley Group's flagship property development, Riverside, located on the picturesque banks of the Thames in London, the studio faced the challenge of transforming the developers' vision into an enticing visual narrative.
Riverside is a testament to modern urban living, combining luxury with practicality. Designed to cater to an exclusive clientele, the development features state-of-the-art amenities, with the pool and spa being a highlight. The unique location along the Thames offers stunning views and opportunities for outdoor leisure, making it imperative that the visualisation reflects elegance and the surrounding area's vibrancy.
The first step for Charles Roberts Studios was to collaborate closely with Berkeley Group. They meticulously studied the architectural plans and attended briefings to grasp the developers' vision. Understanding the target demographic was crucial; the goal was to attract residents who value a sophisticated lifestyle complemented by premium amenities. Through discussions, the team aimed to capture the essence of luxury and tranquillity that the pool and spa would provide.
With insights gained, the initial sketches began to take form. The studio focused on creating a space that exuded serenity while feeling inviting. They envisioned the pool area surrounded by glass walls to offer panoramic views of the Thames, allowing natural light to flood the space. The concept included lush landscaping to enhance the feeling of an oasis within the urban setting. The studio's designers presented a variety of layouts, playing with elements such as water features, seating arrangements, and spa facilities.
Once a concept was agreed upon, the team shifted to 3D modelling. Advanced software enabled them to create realistic representations of the envisioned space. Careful attention to detail was paid in every aspect, from the texture of the tiles surrounding the pool to the loungers' design and the lighting's softness. The warmth of wood elements contrasted beautifully with the sleekness of glass and stone, aligning perfectly with the luxury ethos Berkeley Group aspired to project.
This phase involved constant feedback loops with the Berkeley Group. Charles Roberts Studios shared progress renders and made adjustments based on client input. The collaboration ensured that the final visuals accurately reflect the developers' aspirations and appeal to potential residents.
Recognising the significance of the surrounding environment, Charles Roberts Studios incorporated outdoor spaces within their visualisation. The lush greenery and beautifully landscaped gardens in their designs complemented Riverside's contemporary architecture. They created renderings showcasing serenity and relaxation, highlighting how the pool and spa offered an escape from the bustling city life just outside the gates.
The integration of natural elements was vital. Landscape designers worked alongside the visualisation team to ensure that the foliage selected would thrive in the specific climate, adding authenticity to the renders. The seamless transition between indoor and outdoor spaces made the pool area an idyllic retreat.
Upon finalising the visuals, Charles Roberts Studios prepared a presentation that showcased the allure of the residents-only pool and spa. The studio utilised high-quality imagery, capturing the essence of luxury and tranquillity. These visuals played a vital role in marketing the Riverside development, enticing prospective buyers with a glimpse of their future lifestyle.
The result was a series of stunning visualisations that illustrated a pool and spa and a community environment designed for relaxation, wellness, and social interaction. Berkeley Group successfully leveraged these visuals to communicate its vision effectively and attract interest in Riverside, marking it as a prestigious address by the Thames.
Through collaboration, attention to detail, and a deep understanding of the project's ethos, Charles Roberts Studios successfully created a captivating visualisation for the pool and spa at Riverside. Their work not only envisioned an exceptional living experience but also cemented Riverside's status as a landmark property development along the picturesque banks of the Thames.