The Grove, Charlton Adam: 3D Property Development Walkthrough

The Grove is a development of 35 new homes in the Somerset village of Charlton Adam, made up of two, three, four and five-bedroom houses. Charles Roberts Studios was commissioned by Grove Property to produce a 3D walkthrough of the whole scheme, so prospective purchasers could explore the layout, architecture and landscaping before construction was finished.

A development rooted in its surroundings

The architecture takes its cues from the character of Somerset, with a varied palette of stone, render, timber detailing and tiled roofs. Locally sourced blue and white Lias stone ties the new houses to the established buildings in the area. Rather than showing house types in isolation, the walkthrough shows how they work together, with changes in height, materials, rooflines and orientation giving the neighbourhood variety within a consistent architectural identity.

Building the model

We built the development from plans, elevations, material references and the site layout, recreating each house type to scale and placing it within the masterplan, along with roads, driveways, boundaries, gardens and communal landscaping. The village setting, close to Castle Cary, Somerton and Bruton, was important, so the animation keeps a sense of openness and connection to the surrounding countryside.

Trees, hedging, planting and lawns soften the architecture and show how the scheme would mature. Cars and people add scale without drawing attention from the homes.

The camera route begins with wider views that establish the masterplan and its rural context, then moves lower to take in individual streets, homes and landscaped spaces. Viewers can judge the width of the roads, the spacing between houses and how the different house types relate to one another, which is harder to read from a site plan.

The wider scheme also includes the refurbishment and extension of the neighbouring Fox & Hounds public house, which is intended to reopen as a local meeting place for residents and the village.

Use

The walkthrough was produced as an off-plan marketing asset for Grove Property and its sales team, for use on the development website, social media, digital advertising, presentations and property portals.