Woodrow, Surrey

Woodrow: A Bespoke Brochure and Architectural Visualisations for a 22,000 sq ft Surrey Mansion

We were commissioned to create the marketing collateral for Woodrow, a newly built four-storey mansion of 22,000 sq ft in four acres of gardens and woodland in Windlesham, Surrey. The brief was a brochure as carefully made as the house itself, plus architectural visualisations that made a complex design easy to understand before it was built.

Visualisations from Planning to Construction

The design was difficult to communicate through drawings alone. We produced a series of architectural visualisations showing the scale, form and complexity of the house and how it would sit within its setting. They were used in the planning application and in discussions with the local planning authority and neighbouring residents.

They then became a working tool during the build. The house combined specialist materials, bespoke craftsmanship and technically demanding construction details, so the project team used the visualisations to review materials, proportions and detailing before anything was committed on site. On a project of this scale, finding a problem on screen rather than in stone or timber helped avoid expensive mistakes.

A Brochure Made as an Object

The finished brochure is a square-format, case-bound book covered in black faux-ostrich skin, with the Woodrow name in gold. Inside, generous white space, italic introductions and full-width photography let the house speak for itself, with an oversized ghosted wordmark behind each section heading.

We began with the materials, exploring handmade art papers, textured cotton stocks and papers containing natural gold pigment for depth, tactility and subtle variation. The final piece uses translucent pages, gold-foil detailing and heavyweight internal stock. Cover, paper weight, typography, page sequencing and finishing were chosen to work together.

A Complete Set of Collateral

Alongside the brochure design, we produced colour-coded floorplans for all four floors, a location map with distances and directions, and copywriting covering the house, its setting and its full specification, along with photography of the house and grounds. Producing everything under one creative direction means the brochure reads as a single piece, whether the reader is looking at the eight bedroom suites, the 13m pool and 14-seat cinema, or the road and air links to London.

Outcome

The property was sold by Knight Frank.

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