KBB CGI for Kitchen, Bedroom and Bathroom Brands

Photoreal CGI for Kitchens, Bedrooms and Bathrooms

KBB CGI gives kitchen, bedroom and bathroom brands a practical way to show products in finished rooms without building the rooms. For manufacturers, retailers, interior designers and property brands, the result is photoreal imagery that can be adapted as ranges, finishes and campaigns change.

Charles Roberts Studios creates kitchen CGI, bedroom CGI and bathroom CGI using detailed 3D modelling, controlled lighting, accurate materials and high-resolution rendering. Our background in architectural visualisation and interior CGI means the rooms are convincing as well as the products in them.

Why KBB brands use CGI

A physical room set has to be built, dressed, styled, lit and photographed. That takes time and money, and the set is usually tied to a single product, finish or layout.

A digital room set is more flexible. Once the scene exists, it can be adjusted to show different colours, materials, finishes, layouts and product combinations. A new door style, worktop or tile does not mean a new set and a new shoot. It also makes it easier to produce imagery for different markets, seasonal campaigns and new collections while keeping a consistent look across all of them.

CGI can also show products before they are in production. For a new range, imagery can be ready for the launch rather than waiting for samples and a photoshoot.

Kitchen CGI

Kitchen CGI can show cabinetry, door styles, worktops, appliances, handles, flooring, lighting and finishes in a complete interior. It suits new range launches, comparisons of door styles and colours, and lifestyle imagery for brochures, websites and showrooms.

Kitchens depend on material detail. Stone veining, timber grain, glass, metal and reflected light all need to be handled carefully for the image to read as photography. Setting matters too, whether that is a contemporary open-plan room or a kitchen within a room with traditional detailing.

Bedroom CGI

Bedroom CGI suits fitted furniture, wardrobes, beds, dressing tables, storage systems, lighting and soft furnishings. It helps customers see how a system will look and work in a finished room.

Colourways, layouts and material options can be shown from one scene, so a range can be presented without a separate display for each option.

Bathroom CGI

Bathroom CGI is used for sanitaryware, brassware, tiles, vanity units, mirrors, lighting and accessories. Bathrooms are demanding to render because of reflective and glossy surfaces, so lighting and material accuracy are particularly important. We can show spaces from compact cloakrooms to larger ensuite bathrooms, with the tile, glass and chrome handled as they would appear in a photograph.

Customised to the brand

Every KBB brand has its own style, audience and product range. Scenes can be built to suit a contemporary kitchen, a traditional bathroom, a fitted bedroom, a compact apartment interior or a showroom-style image. Colours, materials, furniture, lighting, accessories and styling can be set to follow brand guidelines or a campaign brief.

Where an interior designer or brand has specified the scheme, we follow that scheme. The aim is to present your design accurately, not to redesign it.

Where the imagery is used

KBB CGI is used across product brochures, websites, catalogues, social media, digital advertising, trade show displays, showroom graphics and retail point-of-sale material. Because the same scene can be used for several formats, a single investment in a room set can serve a whole campaign.

How we work

We start with the brand, the product range and where the images will be used. We then model the room and products from supplied drawings, CAD data, specifications and reference photography, and develop materials and finishes to match the real products.

Lighting, camera position and styling are composed and shown for approval. Once approved, the final images are rendered and refined in post-production. Further finishes, layouts or products can then be added to the same scene.

What to send us

Useful material includes product drawings or CAD data, finish and material specifications or samples, brand guidelines, existing photography for reference, and examples of the style you want. If you have only part of this, send what you have and we can advise.

Frequently asked questions

Can you show several finishes from one room set?
Yes. Once the scene is built, colours, materials and finishes can be changed without rebuilding it.

Can you show a product before it is in production?
Yes. We can work from drawings, CAD data and design information to create imagery ahead of a launch.

Can you follow an interior designer's scheme?
Yes. We can work from a designer's drawings and specification and present the scheme as designed.

Can the same scene be used for different formats?
Yes. A scene can be rendered for brochures, websites, social media and large-format display.

Do you also produce animation?
Yes. Animation and walkthroughs can be produced from the same 3D models.