Using Commercial Visualisations to Market Off-Plan Industrial Estate Developments
Marketing a new industrial estate development off-plan can be challenging as potential buyers and investors need to envision the final product before construction begins. This is where commercial visualisations come in, providing a realistic and immersive visualisation of the development that can be used for marketing and design purposes. Recently, Charles Roberts Studios produced a 3D commercial visualisation for an industrial estate developer to market the project off-plan, and the results were impressive.
Working closely with the Developer
The developer was looking for a way to showcase the development to potential buyers and investors while providing a clear and accurate representation to the construction team. Charles Roberts Studios provided a solution that delivered on both fronts. The team worked closely with the developer to create a 3D development model incorporating every detail and feature the developer wanted to highlight.
Bringing the 3D Model to Life
Using advanced software and techniques, the team at Charles Roberts Studios then brought the 3D model to life, adding textures, lighting, and other details to create a truly immersive and realistic representation of the industrial estate development. The result was a commercial visualisation that captured every detail of the development, from the sleek lines of the industrial units to the expansive green spaces surrounding them.
A Powerful Marketing Tool
The commercial visualisation gave the developer a powerful marketing tool that enabled them to showcase the development in all its glory. The developer could use commercial visualisation in various channels, including digital and print media, presentations, and virtual tours. The commercial visualisation allowed potential buyers and investors to see exactly how the development would look and feel, clearly and accurately representing the project before it was built.
Invaluable Tool for the Construction Team
The benefits of the commercial visualisation didn't stop there. It also proved to be an invaluable tool for the construction team during the build process. The commercial visualisation provided a clear and accurate representation of the development, enabling the team to work more efficiently and accurately, reducing the risk of errors and delays.
In conclusion, the commercial visualisation produced by Charles Roberts Studios for the new development of an industrial estate off-plan was an outstanding success. It provided a stunning and realistic representation of the development, which the developer used to great effect to market the project and attract potential buyers and investors. It also proved invaluable during construction, enabling the team to work more efficiently and accurately. Overall, the commercial visualisation was a testament to the team's skill, expertise, and creativity at Charles Roberts Studios, which continues to lead the way in commercial and architectural visualisation.