Hospitality CGI for a Private Members' Club in Covent Garden

Charles Roberts Studios produced interior CGI for a new aparthotel and private members' club in Covent Garden, London. The development combines high-end accommodation, private dining, social spaces and a rooftop terrace, and each area needed its own atmosphere while reading as part of one hospitality brand.

A layered interior design language

The interiors combine dramatic architectural features with layered patterns, bespoke furniture and theatrical lighting: dark walls and botanical artwork provide a backdrop for brass finishes, marble surfaces and animal-inspired fabrics. Our visualisation work focused on communicating this design language accurately, developing materials, lighting and reflections to give the spaces depth and realism while keeping the boldness of the original concept.

The Peacock Lounge was shown as an intimate evening space, with a sculptural chandelier, illuminated bar and richly upholstered seating. Warm interior lighting is balanced against the blue tones of the London skyline through the arched windows, giving a clear sense of the transition between the room and the city beyond.

Private dining and members' spaces

The private dining room is a more formal setting for meetings, dinners and events. A long bespoke table, feature lighting and monochrome animal-print patterns establish a strong visual rhythm, with a large illustrated wall treatment as the room's focal point. Furniture, table settings and lighting were scaled and placed carefully, so the CGI shows how the room will feel once fully furnished and set for guests.

Rooftop terrace

The rooftop terrace extends the club outdoors, with lounge seating, dining areas, planted boundaries and decorative lighting arranged into a series of distinct spaces. It was visualised at dusk, showing how the terrace lighting, illuminated planting and reflections work against the surrounding skyline after dark.

Together, the lounge, dining room and terrace imagery were developed to communicate the guest experience across the venue, for use in design review, stakeholder presentation and marketing ahead of completion.