Hospitality Visualisation

Hotel and hospitality CGI for reception areas, bars, restaurants, bedrooms and spas, from early design concepts through to marketing imagery for opening.

A hotel refurbishment or new-build involves a lot of people who need to picture the same space: operators, brand teams, interior designers, investors, planners and, eventually, guests. Our renderings show how the finished interiors will look, so decisions can be made with confidence rather than from plans and sample boards.

3D Rendering for Hotels, Bars and Restaurants

We have produced hospitality visualisation for international hotel brands, boutique hotels and independent restaurants. That includes reception and lobby CGI for Marriott in London, bar interiors for Marriott in Manchester, and interior design concepts for the St Regis in Venice. Each project starts with the architect's or designer's drawings and finish schedules. We build the space accurately in 3D, so the lighting, materials and proportions in the rendering reflect what will actually be built.

Agreeing the design

Floor plans and mood boards leave a lot open to interpretation. A set of CGIs gives everyone the same picture of a proposed lobby or restaurant, which makes it easier for brand teams, operators and investors to agree a direction early. Changes to layout, finishes or lighting can be tested in the model before anything is ordered or built. That is considerably cheaper than finding out on site.

Reception areas, bars and restaurants

Public spaces set the tone for a hotel, and they are usually where most of the design effort goes. We visualise how a reception, bar or dining room will feel at different times of day, from daylight to evening lighting, and with realistic furniture, artwork and styling. Recent examples include the rooftop bar and ground-floor spaces at The Store in Oxford, and an ultra-luxury hotel lobby in Dubai.

Bedrooms, suites and spas

Guest rooms are often repeated across a whole building, so getting one right matters. A single room CGI can be used to sign off the design, brief the fit-out team and populate a booking site before the rooms are finished. We also produce spa, pool and wellness CGIs. See our hydrotherapy spa and hotel pool projects for examples.

Marketing before opening

Hotels usually need imagery long before photography is possible: for the website, booking platforms, sales material and press. CGI lets pre-opening marketing start early, with images that closely match the finished interiors. For larger schemes, a walkthrough animation can show guests the arrival sequence, from entrance to lobby to room.

Supporting planning applications

Where a scheme needs planning consent, such as an extension, a change of use or work to a listed building, exterior CGI and verified views show the local authority how the proposal will sit in its setting. Our work on The Cloud Hotel in Brockenhurst is one example. Visualisation supports an application; it doesn't guarantee approval, but it does make the proposal easier to understand.

Selected hospitality projects

Waterside Club, Royal Arsenal Riverside →
Hydrotherapy Spa Interior CGI →
Hotel Swimming Pool Interior CGI →