How Our Studio Designed and Produced a Luxury Casebound Property Brochure to Help Sell a Development Site for a Super Prime Mansion Off-Plan
At our studio, we take pride in our ability to create high-quality marketing collateral that genuinely captures the essence of a property. We understand how important a 'sense of place' is when starting a project like this and about creating desire through engaging CGIs and luxurious marketing collateral. When we were allowed to design and produce a luxury casebound property brochure for a rare site with planning permission granted for a super prime mansion off-plan such as this, we knew that we had to deliver something truly exceptional.
Here, we'll take you through our process and the steps we took to create a property brochure that reflected the grandeur of the property and helped sell it off plan.
Understanding the Brief
The first step in any project is to understand the brief in full. We met with the developer and their team on-site to discuss the property and what they wanted the brochure to achieve. We learned that the property was a site with planning permission granted for a super prime mansion located in Penn, a highly sought-after area in Buckinghamshire and that they wanted a brochure that reflected the exclusivity and luxury of the property. The proposed house is a super-prime mansion designed by ADAM Architecture in Winchester, one of the leading classicist architectural practices in the UK.
The property brochure would be used to sell the property off plan, meaning it needed to be visually stunning, provide potential buyers with a clear understanding of what the finished property would look like, and reflect the quality of the proposed development. This included high-quality computer-generated images of the house, beautiful photography, engaging copy and hand-drawn floorplans and maps.
Research and Inspiration
With the brief in mind, we began researching and gathering inspiration. We looked at other high-end property brochures and studied their design, layout, and materials. We also researched the history and architecture of the area where the property was located and the work of the architect who designed the property.
This research and inspiration-gathering phase revealed the lack of existing examples in the market, so we set out to create a truly unique piece of marketing collateral. With over thirty years of creating property marketing solutions, we identified key design elements to incorporate into the brochure, giving us a solid foundation for building our design.
Design and Layout
Once we understood the brief and gathered inspiration, we began the design and layout phase. We worked closely with the developer, the architect and Knight Frank to ensure that the design reflected their vision for the property.
We opted for a casebound format, which gave the brochure a luxurious look and feel. We also incorporated high-quality materials and inks, typically reserved for high-end art printing, to showcase the details of the computer-generated images (CGIs) we created as part of the marketing collateral.
The layout was designed to be clean and uncluttered, with plenty of white space to allow the images and text to stand out. We used a mix of serif and sans-serif fonts, which gave the brochure a classic, timeless feel.
Creating the CGIs
One of the critical elements of the brochure was the CGIs we created to showcase the property. Our team of talented 3D artists have been at the forefront of property CGI innovation, and we set out to create photorealistic images of the property inside and out.
We used our proprietary software and hardware to ensure that the CGIs were of the highest quality and accurately represented the finished property. We also added furniture and decor to the CGIs to help potential buyers visualise themselves living in the property.
We moved to the print production phase with the finalised design and CGIs. We worked with a high-end printer specialising in art printing to ensure the brochure was produced to the highest possible standard.
We opted for a casebound format, which gave the brochure a luxurious look and feel. We also used high-quality materials and inks to showcase the CGIs and add a touch of luxury to the brochure.
The final result was a truly exceptional property brochure that reflected the grandeur and exclusivity of the property. The casebound format, high-quality materials, and attention to detail helped to set the brochure apart from other marketing collateral in the market.
The CGIs we created helped potential buyers visualise themselves living in the property, and the clean and uncluttered layout made the brochure easy to read and navigate.
Most importantly, the property brochure helped to sell the Penbury Grove site off-plan. The landowner reported that potential buyers were impressed with the brochure and that it helped them decide to purchase the property.
At Charles Roberts Studios, we take pride in our ability to design and produce high-quality marketing collateral that genuinely captures the essence of a property. Our luxury casebound property brochure for a super prime mansion off-plan is no exception.
Through careful research, inspiration gathering, and attention to detail, we created a luxury brochure that reflected the grandeur of the proposed property. We helped the site buyer visualise the dream of the completed mansion on the site and sell it off-plan. We look forward to taking on more projects like this and continuing to push the boundaries of what is possible in property marketing.