Penbury Grove

Penbury Grove: A Casebound Brochure and Visualisations for a 25-Acre Country House Estate in Penn, Buckinghamshire

We were commissioned by the developer, Millgate Homes, to create the marketing collateral for Penbury Grove, a 25-acre estate near Beaconsfield with planning permission to replace its existing house with a new country house of around 17,000 sq ft, designed by Robert Adam of ADAM Architecture. Buyers were being offered the chance to build, so the brochure had to make a house that didn't yet exist feel as real as the estate around it.

Starting on Site

We met the developer and their team at the site to agree what the brochure needed to do. The brief covered architectural visualisations, photography, copywriting, floorplans and maps. We researched the area and the architect's work before starting the design, then developed it with the developer, the architect and Knight Frank, the selling agent.

What Exists, and What Could Be

The brochure sets photography of the existing estate, with its mature parkland, trees and current house, beside architectural visualisations of the proposed one. The visualisations show the front elevation with its drive and fountain, the garden elevation and terrace, the walled kitchen garden and glasshouse, and the tennis court and pavilion. Aerial views and a site plan show how the house and gardens sit within the 25 acres.

A Casebound Brochure Printed to Art Standard

The brochure is casebound and was printed by a specialist in art printing, using materials and inks normally reserved for high-end art work so the visualisations keep their detail on the page. The layout is spare: generous white space, a small square image above each section heading, and full-spread visualisations for the largest images.

Everything a Buyer Needed

Inside the brochure we also produced floorplans for each level of the proposed house, two bespoke location maps with distances and train times, and copywriting for the estate, the proposals and the local area. The brochure also includes the architect's biography and the full design team, so buyers could see how developed the proposals already were.

Outcome

The site sold off plan through Knight Frank. The developer told us that buyers were impressed by the brochure and that it helped them decide to buy.