Hotel Bedroom Property CGI

Creating Photorealistic Interior CGIs for The Store

Introduction

Charles Roberts Studios recently undertook an exciting project to produce photorealistic interior computer-generated images (CGIs) of the new bedroom designs for The Store, an exquisite luxury hotel nestled in the heart of Oxford. With 101 lavish bedrooms housed within the charming Boswells department store, this project celebrated the building's historic essence while infusing contemporary elegance. The goal was to visually communicate the design's opulence and comfort, making potential guests feel welcomed and intrigued.

Understanding the Project

The challenge began with an in-depth understanding of The Store's vision. The hotel offers luxurious accommodations and embraces the rich heritage of its setting. Inspired by the building's past, the design team aimed to incorporate elements that echo the department store's grandeur while ensuring that modern comforts are front and centre. Charles Roberts Studios collaborated closely with interior designers to capture the essence of this inspiration in their digital renderings.

Concept Development

The team analysed the architectural and design elements that defined The Store's new rooms to start the CGI process. The plush velvet headboards, deeply comfortable king-size beds, and generous bathrooms were pivotal features that needed to shine through in the visuals. Additionally, bespoke artworks were commissioned to adorn the walls, each telling a story and contributing to the overall aesthetic. 

Charles Roberts Studios held brainstorming sessions with the designers to discuss colour palettes, textures, and the mood they wanted to invoke in the final images. These discussions culminated in a strong, cohesive concept that would ensure each CGI resonated with the hotel's luxurious yet historic character.

Photography and Textures

The studio first focused on high-quality materials and textures to achieve a photorealistic effect. They extensively researched textiles, wall finishes, and furniture styles that enhanced luxury ambience. They sourced fabric samples of the sumptuous velvet used in the headboards and explored various bathroom finishes that would evoke elegance and serenity. The aim was to create a realistic setting that would draw in viewers and convey a sense of the sensory experience guests could expect.

Lighting and Atmosphere

Lighting plays a critical role in the CGIs' realism. Understanding how light interacts with spaces, Charles Roberts Studios meticulously calculated each room's natural light levels and artificial light sources. They considered the positioning of windows that overlook the iconic spires of Oxford, allowing rays of sunlight to filter into the rooms beautifully. This interplay of light and shadow accentuated the textures of the fabrics and surfaces and created a warm and inviting atmosphere that invites potential guests to envision themselves relaxing in the luxury of The Store.

Incorporating Historical Elements

On the path to blending modernity with heritage, the studio ensured that period features of the Boswells department store were woven into the new designs. Original architectural elements, such as decorative mouldings and high ceilings, were preserved, and subtle nods to the past were integrated into the decor, from classic lighting fixtures to strategically placed antique-style accessories. These touches added authenticity and enhanced the narrative behind the hotel's design, celebrating the building's legacy and the fresh luxury it now offers.

Final Presentation

Once the individual elements were meticulously designed and assembled, Charles Roberts Studios produced a series of striking CGIs showcasing the new bedroom interiors. Each image was carefully crafted to evoke emotion, effectively conveying the luxury, comfort, and unique storytelling that The Store promises its guests. The studio prepared a stunning visual portfolio highlighting every detail, from the inviting beds to the elegant bathrooms, ensuring that the depth of the design would shine through.

Conclusion

The collaboration between Charles Roberts Studios and The Store represents a successful marriage of history and modern luxury. By creating photorealistic CGIs, the studio went beyond mere representation; they captured the spirit of a boutique hotel set to become a beloved retreat in the heart of Oxford. With plush interiors and a nod to the past, these visuals will undoubtedly entice guests to experience what The Store offers, making it not just a place to stay but a destination to cherish.