Belstaff Coffee Packaging Animation

A short CGI product animation for Belstaff's coffee range, presenting the 1kg coffee bag as a finished, photoreal object.

The packaging design was developed around the brand's campaign photography from a shoot with David Beckham. The animation needed to carry the same rugged, adventurous character as the campaign, while showing the bag clearly as a product.

We recreated the coffee bag in 3D, which gave us full control over the lighting, camera movement, materials and finish. The printed design could be shown exactly as intended, with the focus on giving the packaging a tactile, high-quality feel while staying true to the original artwork.

The finished piece is a short, brand-focused animation. Because the bag now exists as a 3D model, it can also be used for stills, new angles or future variants of the range without starting again.

See more of our product visualisation, or another coffee packaging project for INEOS.