3D Render Remarkable Roof Terrace

Creating a 3D Render of a Dusk Shot for a London Penthouse Apartment

When selling a property off-plan, having a 3D render of the space can be a game-changer. It gives potential buyers a better idea of the finished product and helps create interest and excitement around the property. This blog post will look at how we created a 3D render of a roof terrace in London for a penthouse apartment. Specifically, we will focus on the dusk shot we created, which proved to be a particularly effective tool in helping to sell the property off-plan.

Planning and Preparation

The first step in creating the 3D render was gathering all the necessary information about the space we were working with. We needed to know the exact dimensions of the terrace, the surrounding buildings, and the view from the roof terrace. We also needed to know the materials used in the construction of the terrace, such as the type of flooring and any features like a built-in barbecue or seating area. Once we had all this information, we could start planning the 3D render. We used our proprietary software to create a digital terrace model, allowing us to experiment with different layouts and designs. We also created a virtual camera within the software, which we used to test out different angles and views.

Creating the 3D Render Dusk Shot

One of the critical features of the 3D render was the dusk shot we created. This shot showed the terrace at sunset, with the lights of the surrounding buildings starting to twinkle in the background. We knew that this shot would be particularly effective in creating interest in the property, as it would give potential buyers a sense of what it would be like to enjoy a glass of wine on the terrace as the sun went down. We had to consider the lighting carefully to create the dusk shot. We used virtual lights within the software to simulate how the light would change at sunset. We also had to carefully choose the time of day for the shot, as the lighting would differ depending on the time of year and the weather conditions. Another critical aspect of the dusk shot was textures and materials. We made sure to use high-quality textures for the flooring, walls, and any other surfaces in the shot. All these elements helped to create a more realistic and immersive experience for potential buyers.

The Final Product

After several revisions and tweaks, we created a 3D render that accurately represented the space. The dusk shot proved a particularly effective tool in helping sell the property off-plan. Potential buyers could imagine enjoying a glass of wine on the terrace as the sun went down, which helped to create excitement and interest around the property.


Creating a 3D render of a space can be a powerful tool in selling a property off-plan. By using specialised software and paying close attention to details like lighting and textures, it is possible to create a digital model that accurately represents the space. The dusk shot we created for the London penthouse apartment created interest and excitement around the property.

3d render terrace scaled
The 3d render of the roof terrace
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