November 27, 2023

Best Property CGI Company

Why Charles Roberts Studios is the Best Property CGI Company for Selling your Development Off-Plan

When it comes to selling a property development off-plan, it's essential to have high-quality visuals that showcase the potential of the project. This is where property CGI companies come in. And among them, Charles Roberts Studios stands out as one of the best in the business. In this blog post, we'll take a closer look at what sets Charles Roberts Studios apart from other property CGI companies and why they should be your go-to choice for selling your property development off-plan.

High-Quality Visuals

The most crucial aspect of any property CGI company is the quality of their visuals. Charles Roberts Studios has a team of experienced and talented artists who know how to create stunning, photo-realistic interior and exterior visuals that showcase every aspect of your property development. They use the latest technology and software to create 3D models that can be viewed from any angle, giving potential buyers a realistic view of the finished development.

Personalised Service

At Charles Roberts Studios, they understand that every property development and client is unique. That's why they provide a personalised service tailored to your specific needs. They take the time to understand your vision and work closely with you to create visuals that accurately represent your development. Their team is always available to answer questions and ensure you're happy with the final product.

Fast Turnaround Times

In the property development industry, time is of the essence. The longer it takes to sell off-plan properties, the more money you're losing. Charles Roberts Studios understands this and works efficiently to deliver high-quality visuals in record time. Their streamlined process allows them to create visuals quickly without sacrificing quality.

Competitive Prices

While high-quality visuals are essential, they shouldn't be expensive. Charles Roberts Studios offers competitive prices for their services, making them an affordable option for property developers of all sizes. They offer transparent pricing, so you know exactly what you're paying for.

Experience and Expertise

Charles Roberts Studios has been in the property CGI business for over three decades, and over the years, they've worked with some of the most distinguished architects in the country, including those who have been honoured with the prestigious Pritzker Prize and top-tier property developers in some of the world's most exclusive locations. They have the experience and expertise needed to create visuals that sell. They understand what potential buyers are looking for and know how to showcase the best aspects of your property development.

Final Thoughts

In conclusion, when it comes to choosing a property CGI company to help sell your property development off-plan, Charles Roberts Studios is a clear choice. They are the best in the business with their high-quality visuals, personalised service, fast turnaround times, competitive prices, and years of experience and expertise. So, contact Charles Roberts Studios today to ensure your property development stands out from the competition and sells quickly.

November 25, 2023

Property Brochure

How Charles Roberts Studios Can Help You Sell Your Property Development Off-Plan Fast with Stunning Brochures

Are you looking for a way to showcase your property development and sell it off-plan quickly? Look no further than Charles Roberts Studios. Our expert team of designers and copywriters can create the perfect luxury property brochure for your development, using state-of-the-art photorealistic architectural visualisations, luxury paper, beautiful photography, and compelling copywriting. In this guide, we'll show you how we do it.

luxury property brochure design for woodrow
Luxury property brochure design for Woodrow

Step 1: Understanding Your Property Development

Understanding your property development is the first step in creating a stunning property brochure. We'll work closely with you to fully understand your development, its unique features, and its target market. This will help us create a brochure that speaks to your potential buyers.

Step 2: Creating Photorealistic Visualisations For Your Property Brochure

Once we fully understand your property development, we'll start creating photorealistic visualisations of your development. Using state-of-the-art software, we'll create stunning 3D models of your development that will showcase it in the best possible light. These visualisations will give potential buyers a clear idea of their future home or investment.

photorealistic architectural visualisation of a kitchen design
Photorealistic architectural visualisation of a kitchen design

Step 3: Using Luxury Paper and Printing Techniques

We'll use luxury paper and printing techniques to make your property brochure stand out. We have a wide range of paper options available, from thick and textured to glossy and smooth. We'll work with you to choose the perfect paper for your brochure.

luxury paper for property brochure
luxury paper for property brochure by GF Smith

Step 4: Compelling Copywriting

In addition to stunning visualisations and luxury paper, we'll provide compelling copywriting. Our team of experienced copywriters will craft copy that truly speaks to your potential buyers. We'll highlight the unique features of your development and showcase its benefits clearly and concisely.

Step 5: Beautiful Photography

Finally, we'll include beautiful photography in your property brochure. Our professional photographers will capture stunning shots of your development, both inside and out. These photos will help potential buyers envision themselves in their future home or investment.

beautiful photography for property brochure
Beautiful photography for property brochure by Jonathon Little Photography

Why Choose Charles Roberts Studios For Your Property Brochure?

At Charles Roberts Studios, we're dedicated to creating stunning property brochures that help our clients sell their property developments off-plan quickly. We have years of experience in the industry and a proven track record of success. We're passionate about what we do, and we'll work closely with you to create a brochure that truly showcases your development in the best possible light.

Final Thoughts

A stunning property brochure is a must-have if you're looking to sell your property development off-plan fast. At Charles Roberts Studios, we have the expertise and experience to create a brochure that will truly speak to your potential buyers. From photorealistic visualisations to luxury paper and compelling copywriting, we'll create a brochure that showcases your development in the best possible light.

Contact us today to learn more.

November 8, 2023

3D rendering of a house: The process

Creating a 3D rendering of a house is a complex process that requires a high level of skill and expertise. One of the leading companies in the UK that specialises in creating high-quality 3D house renderings is Charles Roberts Studios. In this post, we'll take a closer look at how they create stunning house 3D renderings in the UK.

3d rendering modern barns
3D rendering modern barns

Charles Roberts Studios is a creative agency that uses the latest technology and software to create 3D visualisations of architectural designs. They have worked on various projects, from modest residential homes to large commercial buildings. Their team of experts includes architects, designers, and 3D artists who work together to create high-quality 3D renderings of houses.

The process of creating a 3D rendering of a house starts with a detailed brief from the client. This brief includes all the necessary information, such as the design of the house, the materials used, the colour scheme, and the surrounding environment. The team at Charles Roberts Studios then uses this information to create a detailed 3D model of the house.

Once the 3D model is created, the team begins to add textures and materials to the model, such as wood, brick, or stone. They also add lighting and shadows to create a realistic effect. The team then works on the landscaping around the house, adding trees, plants, and other elements to create a natural and beautiful environment.

The final step is to render the 3D model, which can take several hours or even days to complete, depending on the complexity of the project. The team at Charles Roberts Studios uses powerful rendering software to create photo-realistic images of the house from different angles. These images can be used for marketing purposes or to help clients visualise the final product.

One of the key advantages of using 3D rendering for house designs is that it allows clients to see a realistic representation of what the final product will look like before construction begins. This can help prevent costly mistakes and ensure the client is happy with the final product.

In conclusion, Charles Roberts Studios is a leading agency in the UK that specialises in creating high-quality 3D renderings of houses. Their team of experts uses the latest technology and software to create stunning visualisations of architectural designs. If you're looking for a reliable and experienced company to create a 3D rendering of your house design, Charles Roberts Studios is an excellent choice.

November 2, 2023

Kitchen CGI is a cost-effective solution for the KBB industry.

Charles Roberts Studios is a leading provider of kitchen CGI visualisation solutions that cater to the KBB industry. With years of experience in the field, we have created kitchen CGI for most of the world's leading kitchen and bathroom manufacturers, and we pride ourselves on delivering cost-effective solutions that meet the needs of our clients.

Our ready-made library of kitchen appliances from all brands and price ranges is already built, which allows us to offer a fast turnaround with your project. This means there is no need for custom-built staging, location hire, professional photography, or creative direction. Furniture, lighting, and atmosphere are all selected to suit a particular demographic or target market.

kitchen CGI modern family room
Kitchen CGI modern family room

At Charles Roberts Studios, we understand that time is of the essence for our clients, and that's why we provide a quick and efficient service that delivers on time every time. We can action colour and material changes and viewpoints in a fraction of the time of a real-life shoot, which ensures that we meet your deadlines and exceed your expectations.

Our photorealistic kitchen CGI is not only used by kitchen and bathroom manufacturers but also by property developers and interior designers to sell their projects off-plan. Our CGI solutions offer an unparalleled level of realism and detail, which allows potential buyers and investors to visualize the space in a way that is not possible with traditional photography.

kitchen cgi and modern family room
Kitchen cgi and modern family room

In conclusion, Charles Roberts Studios is your go-to provider for cost-effective and efficient kitchen CGI visualisation solutions. With our years of experience, a ready-made library of kitchen appliances, and quick turnaround times, we can help you bring your vision to life and exceed your expectations. So why wait? Contact us today to learn more about our services and how we can help you. In the meantime, why not check out our portfolio of past projects here?

October 30, 2023

Interior design visualisation for a luxurious apartment in Mayfair

Charles Roberts Studios recently completed a project that showcases their skills in creating photorealistic interior design visualisations. The visualisation project was commissioned by a client who proposed a luxurious interior design for a high-end apartment in Mayfair, London. The visualisations created by Charles Roberts Studios cover the hallway, reception room, dining room, and master bedroom.

interior design visualisation of an entrance hallway
Interior design visualisation of an entrance hallway

The team at Charles Roberts Studios spent many hours working on every aspect of the design, ensuring that it met all of the client's requirements. They used cutting-edge software and techniques to create photorealistic images, which perfectly showcase the luxurious and elegant design of the apartment.

The project was part of a comprehensive package of marketing collateral that included brochure design and corporate branding, all created by the talented and experienced team at Charles Roberts Studios. The visualisations have been an essential part of the marketing campaign, providing potential buyers with a glimpse of the stunning design and luxurious features of the apartment.

interior design visualisation of a luxury living room
Interior design visualisation of the luxury living room

The interior design visualisation for the hallway, in particular, stands out with its intricate wall panelling, elegant lighting fixtures, and plush carpeting. It sets the tone for the rest of the apartment, creating a luxurious atmosphere from the moment one steps inside. The reception room visualisation features a sophisticated colour palette, with the warm tones of the furniture and soft lighting creating a cosy and welcoming space. The dining room visualisation is equally impressive, with its stunning chandelier and elegant dining table set for an intimate gathering.

interior design visualisation of a dining room
Interior design visualisation of the dining room

However, it is the visualisation proposed for the master bedroom that truly takes the breath away. This elegant and luxurious space features a king-size bed with a plush headboard, a cosy seating area, and bespoke cabinetry. The colour scheme of the room is soft and muted, creating a calm and relaxing atmosphere. The room's large windows provide a stunning view of Mayfair's skyline, adding to the luxurious feel of the space.

interior design visualisation of a master bedroom
Interior design visualisation of the master bedroom

The team's attention to detail and commitment to producing quality interior design visualisations have resulted in images that perfectly showcase the luxurious and elegant design of the high-end apartment in Mayfair. The visualisations have been an essential part of the marketing campaign, providing potential buyers with a glimpse of the stunning design and luxurious features of the apartment.

October 30, 2023

Property CGI to sell off-plan and reduce risk

In the current economic climate, where external factors such as interest rate rises and economic uncertainty have led to an increase in enquiries, property CGI has become an invaluable tool when selling off-plan. Boutique property marketing companies like Charles Roberts Studios create architectural visualisations, property CGI and brochures for high-end property developments, all of which help reduce the risk to the developer.

property cgi interior of a modern family room
Property cgi interior of a modern family room

According to Charles Roberts, the Founder of Charles Roberts Studios, property CGI and virtual tours have become so sophisticated that they are hard to distinguish from the real thing, which helps clients sell off-plan and reduce risk. These clients include national housebuilders Bovis, CALA Homes and Persimmon, and companies developing bespoke projects, from a stately home transformed into contemporary apartments to a barn conversion in the Cotswolds or a luxury penthouse in Dubai.

In response to the pandemic, the team at Charles Roberts Studios has developed a brand-new product called CRS Reveal. CRS Reveal uses visually verified property CGI to create dynamic, interactive presentations of projects. The “before and after” images of the development are shown on a split screen with a slider that can be moved from side to side to reveal the changes that will take place.

Charles Roberts explains that CRS Reveal and property CGI is an invaluable new tool for architects, planning consultants, and property developers. It is used to communicate accurate visual planning challenges by creating exterior and bird’s eye views of how a site will look when completed, compared with how it looks now, reducing the need for face-to-face site visits. It helps support and win planning applications and generates interest in the development before it’s built.

The pandemic has also led to a change in people’s work-life patterns, with many expressing a desire to continue working from home at least for part of the week. Charles Roberts expects that developers will be looking at how they can provide space for this moving forward. He explains that they are already seeing the impact of changing work/life patterns on interior layouts, with prospective buyers more likely to want a home office space. Recently, Charles Roberts Studios created an interior property CGI design for a Kitchen Family Room with an alcove for a child’s home-schooling station.

In conclusion, property CGI has become an indispensable tool for selling off-plan in the current economic climate. It helps reduce risk for developers, generate interest in a development before it is built, and support and win planning applications. With the pandemic leading to a change in work-life patterns, developers will have to adapt to the changing needs of prospective buyers, and property CGI will undoubtedly continue to play a significant role in this.

October 26, 2023

Luxury Property Marketing Experts

Luxury property marketing is a highly specialised field requiring unique skills, expertise and knowledge. It involves selling high-end properties to a select group of buyers, and it requires a sophisticated and strategic approach.

Luxury property marketing of a new mansion
Photo of a new mansion

One of the most effective tools in luxury property marketing is superlative photorealistic architectural visualisations and property CGIs. These visualisations are highly detailed, realistic property development representations created using advanced computer software. They allow potential buyers to see what the finished product will look like long before construction is complete, which can be a significant selling point for luxury properties sold off-plan.

Property CGIs and walkthroughs in luxury property marketing have become increasingly popular in recent years. This is because they provide a highly realistic and immersive experience, allowing potential buyers to explore the property in great detail. They can also showcase a property's unique features and amenities, such as swimming pools, gyms and outdoor spaces.

photo of a indoor pool for luxury property marketing
Photo of an indoor pool for luxury property marketing

Another helpful tool in luxury property marketing is virtual staging. Virtual staging involves using computer software to create a fully furnished and decorated version of a property, which can be used in marketing materials and online listings. This can be particularly useful for luxury properties, as it allows potential buyers to envision themselves living in the space and can help them see the property's full potential.

luxury property marketing photograph of a super prime mansion at dusk
Photo of a super prime mansion at dusk

Property brochures are also an essential part of the marketing mix. These brochures typically include high-quality photographs, detailed descriptions of the property and its features, and floor plans. They can be used in print and digital formats and are an excellent way to showcase a property's unique features and amenities.

photo of a luxury property hall way for marketing
Photo of a luxury property hallway for marketing

The choice of an estate agent specializing in selling superprime property is essential to luxury property marketing. This is because superprime properties are unique, high-end properties requiring a highly specialised marketing and sales approach. A good estate agent specialising in superprime properties will have a deep understanding of the market and be able to provide expert advice on pricing, marketing, and negotiation. They will also have a network of high-net-worth buyers and a track record of successfully selling superprime properties. By choosing an estate agent specialising in superprime of sale property, you can ensure that your property is marketed to the right audience and that you achieve the best possible price.

Our company specialises in creating property CGIs and walkthroughs that bring your development online and help purchasers view the completed project months before it is ready. Our team of experts can create stunning visualisations that accurately represent your property development and convey its unique selling points. With our help, you can effectively market your luxury property development and attract the right buyers.

October 12, 2023

Property Marketing: How to Stand Out in a Competitive Landscape

luxury property marketing brochure westbourn
luxury property marketing brochure westbourn

Property marketing for super prime and luxury homes requires a different approach than marketing more modest homes. When selling a luxury property, it's important to create a sense of exclusivity and highlight the unique features and amenities that set it apart from other properties on the market. Here are some tips for effectively marketing luxury properties:

1. Create a Compelling Narrative in your Property Marketing

Luxury properties are more than just a place to live – they are a lifestyle. When marketing a luxury property, creating a compelling narrative about luxury living is important. Highlight the unique features of the property, the surrounding community, and the lifestyle prospective buyers can expect to enjoy. Use descriptive language and imagery to picture the ideal buyer's dream home.

2. Emphasize Exclusivity

Luxury properties are, by definition, exclusive, and the marketing should reflect that. Use exclusive language and imagery to convey the prestige of the property and highlight the private amenities and high-end finishes that set it apart from other properties. Use targeted marketing to reach the right audience, including high-net-worth individuals and luxury property investors.

3. Showcase High-Quality Visuals

When marketing a luxury property, high-quality photos and videos are essential. Use professional photographers and videographers to capture the beauty and elegance of the property and highlight the unique features that make it stand out. If it is an unbuilt property, use photorealistic architectural visualisations, virtual tours and 360-degree videos to give prospective buyers a more immersive experience of the property.

4. Leverage Digital Marketing

In today's digital age, online marketing is essential for reaching a broad audience of potential buyers. Use social media, email marketing, and targeted digital advertising to reach the right audience and drive interest in the property. Use search engine optimization (SEO) to ensure the property appears at the top of search results for relevant keywords.

5. Partner with the Right Professionals

Marketing luxury properties requires expertise and experience. Work with a team of professionals who understand the luxury property market and have a proven track record of success. This may include estate agents, marketing professionals, and interior designers who can help stage and present the property for maximum impact.

In conclusion, marketing luxury properties requires a strategic approach emphasising exclusivity, high-quality visuals, and a compelling narrative. By leveraging digital marketing, partnering with the right professionals, and showcasing the unique features and amenities of the property, you can attract the right buyers and sell luxury properties for the maximum return.

October 11, 2023

3D Renders For Luxury Bedmaker

Charles Roberts Studios recently partnered with one of the world's leading luxury bedmakers to create a series of photorealistic 3D renders that were showcased at the Monaco Yacht Show. The renders displayed the latest design of the bedmaker's exclusive bed that is crafted to provide the perfect night's sleep at sea in the owner's suite of a superyacht.

The Monaco Yacht Show is the exceptional superyacht event of the year where the world's top designers, manufacturers and customers meet in a world of grandeur and elegance.

3d render of a luxury bed in superyacht
3d render of a luxury bed in superyacht

On display is the finest collection of superyachts of the year within the idyllic setting of the Port Hercule in Monaco, an iconic location in the Mediterranean and the world's number one yachting destination.

The client creates beds to an extraordinary standard of luxury, using handmade natural materials and traditional craft techniques in London. With Charles Roberts Studios' expertise in visualisation, the collaboration was a huge success. The 3D renders the studio created were highly realistic, allowing potential customers to see the design features and benefits of the bedmaker's latest design even before trying it themselves.

Charles Roberts Studios has more than two decades of experience in creating highly realistic imagery, accurately reflecting the design intent of its clients. They work closely with their clients to understand their design goals and bring those designs to life using their advanced rendering technology.

The 3D renders showcased at the Monaco Yacht Show played a significant role in helping potential customers understand the design features and benefits of the bedmaker's latest design. Charles Roberts Studios is proud to have created 3D renders for one of the world's finest luxury bedmakers and looks forward to future collaborations.

If you are interested in viewing Charles Roberts Studios' extensive portfolio of 3D renders created for superyachts, you can find it by clicking here.

September 12, 2023

3D Architectural Visualisation: Bringing Your Designs to Life

3D architectural visualisation is crucial in presenting ideas and concepts to clients in architecture and design. It helps to bring designs to life and gives clients a better understanding of how the final product will look. With the advancement of technology, it has become an effective tool for architects and designers to create photorealistic images and animations of their designs.

3D architectural visualisation of a swimming pool
3D architectural visualisation of a swimming pool

What is 3D Architectural Visualisation?

3D architectural visualisation is the process of creating a 3D model of a building or structure using specialised software. This 3D model is then rendered to create a photorealistic image or animation that can be used in presentations, marketing materials, and virtual reality experiences.

The Benefits

One of the main benefits is that it allows architects and designers to create a realistic representation of their designs. This helps clients visualise the final product and make informed decisions about the design elements, materials, and finishes. It also gives architects a better understanding of how the design will look in real life, allowing them to make any necessary adjustments before construction begins. Another benefit is that it saves time and money. By creating a 3D model of the design, architects and designers can identify potential issues and make adjustments before construction begins. This reduces the risk of mistakes and ensures that the final product is exactly what the client wants. It is also a great marketing tool. It allows architects and developers to create stunning images and animations of their designs, which can be used in brochures, websites, and other marketing materials. This helps to attract potential buyers and investors and can even help to secure funding for the project.

3D architectural visualisation of a new country house
3D architectural visualisation of a new country house


3D architectural visualisation is a powerful tool to help architects and designers bring their designs to life. It provides a realistic representation of the final product, saves time and money, and is an effective marketing tool. As technology advances, it will become even more important in architecture and design.