Journal
A collection of insights, projects and studio updates from the world of architectural visualisation.
Most property marketing briefs now ask for two things: a set of CGI stills for the brochure and listing pages, and a walkthrough animation to bring the same scheme to life.
For many products, the marketing process now begins long before the first finished item leaves the factory. Product visualisation cutaway of luxury bed by Charles Roberts Studios High-quality product visualisation allows manufacturers, designers and …
As temperatures rise across the UK, swimming pools and beautifully designed outdoor spaces become even more desirable. A private pool can transform a garden into a place for relaxation, exercise, entertaining and spending time …
Architectural CGI country house by Charles Roberts Studios Choosing between architectural CGI companies can be difficult. Portfolios may look impressive, pricing can vary significantly and the technical language surrounding 3D rendering can make it …
Interior rendering of a luxury living and dining space at Philip House, Upper East Side, New York. CGI by Charles Roberts Studios. Philip House is a classic pre-war condominium residence on the Upper East …
Helping developers, architects and real estate teams communicate projects earlier, clearer and with more confidence. CGI Renderings for US Real Estate Marketing by Charles Roberts Studios Long Island luxury home The US real estate …
At Charles Roberts Studios, some of the most rewarding projects are those that help people see the potential in a site that may otherwise be difficult to read. This former garden centre redevelopment was …
In hospitality, timing matters almost as much as design. Long before a hotel refurbishment, event space upgrade or new interior concept is physically complete, commercial decisions are already being made. Sales teams need material …
How Before-and-After CGI Sliders Help Planning Applications Tell a Clearer Story Before after CGI slider In planning, clarity matters. A proposal may be carefully considered, well designed and entirely appropriate for its setting, but …
We recently completed a new interior architectural CGI for an ultra-luxury hotel development in Dubai, designed to capture the atmosphere of the arrival experience rather than simply document the layout. The image focuses on …
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