Architectural Animation and 3D Walkthroughs

For developers, architects and real estate marketing teams across the US

A rendering shows one view. An animation shows how a project fits together: the approach to the building, the sequence of rooms, the view from a terrace, the way light falls across a space. It is often the clearest way to explain a development to buyers, investors and lenders before there is anything to photograph.

Charles Roberts Studios has specialized in architectural visualization since 1995. We work remotely with US clients on everything from single-family homes to multifamily, hospitality and master-planned communities.

Where animation is most useful

• Pre-construction sales: website hero films, sales center screens and broker campaigns
• Investor and lender presentations: showing scale, setting and how the site works as a whole
• Leasing and amenity marketing: lobbies, rooftop decks, pools, fitness centers and club rooms
• Design review: checking sightlines, proportions and materials before decisions are locked in
• Social media: short cut-downs taken from the main film
• Walkthroughs, flythroughs and interior films
  
  

Interior walkthroughs move through a model home, condo or amenity space. They show layout, finishes, light and views in a way plans and still images can’t.

Exterior flythroughs show the site: the approach, entrances, landscaping, parking and how buildings relate to each other. They are particularly useful for multifamily projects and larger communities.

Combined films move from the wider setting into the interiors. These often become the main marketing film for a launch.

The same 3D model can also produce still renderings, exterior renderings, interior renderings and marketing brochure images. That keeps your launch material consistent.

Recent animation work

Our recent films include an apartment walkthrough for Paper Yard, a residential development in Birmingham, UK. They also include walkthroughs of private houses at Beaulieu River, Cookham and Wimbledon in England.

How we work with US clients

Our studio hours overlap with the US Eastern morning, roughly 9am to 1pm ET. We schedule calls on Zoom, Teams or phone to suit your time zone, including early-morning calls for West Coast clients. Feedback sent at the end of your day is often worked on overnight.

Brief: you send drawings and references, and we confirm scope, length and timeline.
Camera route: we agree the path and key moments of the film with you.
Draft previews: low-resolution sequences for you to review and mark up.
Refinement: materials, lighting, landscaping and furnishing are developed based on your feedback.
Delivery: the final film is supplied as MP4, up to 4K, via a secure download link.

What we need

To quote: drawings or a short brief, the type and approximate length of animation, how it will be used, and your deadline.

To start: plans, elevations and sections (PDF or CAD/DWG), any 3D models (Revit, SketchUp, Rhino or 3ds Max), a finishes schedule, a landscape plan, and interior references or mood boards.

We confirm timelines at quote stage, and rush schedules are possible by arrangement. US clients are invoiced in USD.

Discuss your project

Send us your drawings or a short brief, and we’ll come back with a quote and timeline.